Up to date: Feb 22, 2021 15:18 IST
New Delhi [India], February 22 (ANI/SRV Media): With the intention to revolutionise the content material world, Ishkaa, a artistic and collaborative enterprise, was based by Ishviene to work with the best abilities this nation has to supply and spearhead the media 3.0 narrative. This studio brings collectively artists from completely different fields and pursuits to create essentially the most versatile and impactful content material out there.
Based mostly in Bangalore, IshKaa burst onto the scene with a easy imaginative and prescient and the uncooked ambition to fulfil it. IshKaa goals to vary the tasteless content material that is been fed by media homes and substitute it with high quality content material produced by its gifted and deserving workforce. Not solely do they let the artists discover their strengths but in addition prepare and sculpt the aspirants to grasp their pursuits. It has change into a hub for individuals to experiment, be taught and excel of their artwork varieties.
Ishkaa is derived from the phrase Ishq, which suggests love and divine ardour and it stands true to its identify as it’s about love, ardour, creativity, storytelling, narration, something that provides content material a greater dimension and which means.
Ishviene, Founder & CEO, says, ”We intention to supply content material that creates a distinction in our viewers and make them assume and really feel. We intend to make our content material significant and one thing that might contact their soul whereas conveying the message of acceptance, sincerity and hope. At present, IshKaa works with artists specializing in various fields; each professionals and amateurs from filmmakers, musicians, photographers, to videographers, graphic artists, writers, and plenty of extra.
IshKaa believes in nurturing its expertise pool in order that considerate, significant and impactful content material will be created for the micro-niches which might be changing the mass viewers as we converse. Might artists discover inspiration on this collaborative co-creation course of and hopefully discover love within the particulars of their craft, simply the way in which I did.”
IshKaa has taken on this difficult journey to supply an alternative choice to the form of content material Indian audiences have been served up, which is at greatest mediocre and has zero or little optimistic impression. Moreover, it has been doing it effortlessly to surpass the challenges on the idea of sheer arduous work and expertise with artists excelling in numerous fields introduced in from numerous elements of the nation.
India has a plethora of gifted artists who by no means get to showcase their expertise to the viewers and numerous of those that solely dream to be artists. IshKaa is slowly altering this scene by turning into a platform they deserve. IshKaa believes in giving them an opportunity to point out their value and hone their abilities.
Ishkaa Studios digitally launched the debut manufacturing, the music video of Rahul Rajkhowa’s single “Kya Bolti Tu”, on Valentine’s Day 2021 hours earlier than the launch occasion at Bombay Adda, Bangalore. The occasion had some notable celebrities, together with actor Ashish Sonkar, mannequin and Tamil actuality TV present Soppana Sundari winner Angelin Grashes.
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Ever for the reason that creation of OTT platforms, India has witnessed a surge in deserving actors/artists getting their long-awaited probability. IshKaa goals to do that on a a lot bigger scale the place the particular person is evaluated purely primarily based on their expertise no matter some other elements that outline their way of life or identification. “Expertise requires no tags. An artist requires no labels. Expertise and creativity are pure and we wish to go away them that manner” says Ishviene.
With their debut in music manufacturing, Ishkaa is simply getting began. The Studio goals to vary the content material scene by exploring numerous varieties like podcasts, function movies, brief movies, net collection docu-series, and extra. IshKaa’s imaginative and prescient is evident and all of the arduous work put in by their gifted artists will shine within the coming future!
Join with @ishkaastudios on Instagram or look them up on Fb and LinkedIn to learn about their upcoming initiatives and artist collaboration alternatives.
To know extra about Ishkaa studios verify on their social media handles: https://www.linkedin.com/company/ishkaa-studios/
This story is offered by SRV Media. ANI won’t be accountable in any manner for the content material of this text. (ANI/SRV Media)