Nikki Reyes appointed CMO
Reyes can be liable for acquisition and engagement initiatives to drive Buyer Lifetime Worth for the corporate’s B2C and B2B audiences.
David Smith appointed Senior Vice President of Gross sales
Smith can be liable for scaling Gross sales operations, rising strategic accounts, and figuring out new associate relationships that stretch the corporate’s worth proposition for manufacturers and companies.
WESTCHESTER, N.Y., Feb. 17, 2021 (GLOBE NEWSWIRE) — Ripple Street, the main peer-to-peer advertising platform that matches manufacturers with their preferrred customers, in the present day introduced the appointment of Nikki Reyes as CMO and David Smith as Senior Vice President of Gross sales, on the heels of Alice Hawari joining as VP of Advertising and marketing.
Reyes and Smith beforehand served in Advertising and marketing and Gross sales management roles at Ripple Road and scaled the go-to-market group by 2x. Inside 5 months of COVID’s emergence, they opened up income streams with new virtual-based advertising options to attempt merchandise at residence with family and friends after which share experiences on social media.
Reporting to CEO Mike Leo, Reyes and Smith will develop Ripple Road’s footprint with peer-to-peer influencers in addition to model and company companions. Leo commented, “To capitalize on our unimaginable momentum with manufacturers and companies, we want a go-to-market staff that may drive executional excellence. Nikki and David have developed one of many tightest partnerships I’ve seen between Advertising and marketing and Gross sales—mix that with their sturdy skill to operationalize strategic initiatives and there’s no restrict to what we will accomplish.”
As CMO, Reyes can be liable for B2C and B2B acquisition and engagement initiatives that drive Buyer Lifetime Worth. In her prior position because the VP of Advertising and marketing at Ripple Road, Reyes targeted on establishing a brand new B2B advertising infrastructure for demand technology and gross sales enablement and launching COVID-friendly options for manufacturers and companies. Within the newly created CMO position, her duties will develop to construct B2C advertising capabilities to help the corporate’s strategic push towards scaling progress. Previous to becoming a member of Ripple Road, Reyes served as VP of Advertising and marketing at customized viewers options supplier Dstillery, and as a advertising and PR guide for varied high-growth expertise startups.
“Elevated demand for Ripple Road’s options has solely additional validated our best asset: our neighborhood members,” stated Reyes. “I’m excited to develop and mobilize an energetic community of members on our platform to find merchandise and share their unfiltered experiences. Scaling our neighborhood unlocks large new alternatives for manufacturers and companies to achieve hyper-targeted audiences; drive product consciousness, trials, and opinions; deepen partnerships with retailers and distributors; and leverage high-quality content material for strategic advertising initiatives. Past that, I like working with the passionate staff that Mike has assembled and fixing these juicy issues collectively.”
As SVP of Gross sales, Smith, a Ripple Road veteran of 14 years, will scale Gross sales operations, develop strategic accounts, and establish new associate relationships that stretch the corporate’s worth proposition to manufacturers and companies. Beforehand as Ripple Road’s VP of Gross sales, Smith considerably elevated his staff’s effectiveness by establishing a data-driven tradition all through the gross sales course of and effectively mobilizing cross-functional assets to help strategic offers leading to 48% quarter over quarter progress in 2020.
“In a yr that introduced extraordinary new planning challenges and changes for model entrepreneurs, we turned a trusted go-to strategic associate for connecting safely with high-value customers,” stated Smith. He added, “We planted seeds for fulfillment early on by instituting new practices to have interaction prospects and focusing the staff’s story on what makes us distinctive: our skill to create genuine experiences and rapidly adapt them to the occasions. I’m excited to maintain elevating the bar for the staff and drive long-term progress for the corporate.”
About Ripple Road
Ripple Road is a peer-to-peer advertising platform matching manufacturers with their preferrred customers to forge genuine connections and promote long-term model progress. By delivering in-person or digital product-driven experiences at residence, Ripple Road provides certified customers the prospect to attempt fascinating merchandise with their family and friends at memorable occasions. A rigorous concentrating on, vetting, and matching course of creates a singular shopper journey that permits manufacturers to generate product consciousness, trials, and gross sales from their preferrred customers. Mondelez Worldwide, Molson Coors, and JMSmucker belief Ripple Road to drive on-line and in-store retail journeys, consumer generated content material, and product opinions by means of genuine shared product experiences. For extra info, go to www.about.ripplestreet.com.
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