Nikki Reyes appointed CMO
Reyes shall be liable for acquisition and engagement initiatives to drive Buyer Lifetime Worth for the corporate’s B2C and B2B audiences.
David Smith appointed Senior Vice President of Gross sales
Smith shall be liable for scaling Gross sales operations, rising strategic accounts, and figuring out new accomplice relationships that stretch the corporate’s worth proposition for manufacturers and companies.
WESTCHESTER, N.Y., Feb. 17, 2021 (GLOBE NEWSWIRE) — Ripple Street, the main peer-to-peer advertising and marketing platform that matches manufacturers with their splendid shoppers, in the present day introduced the appointment of Nikki Reyes as CMO and David Smith as Senior Vice President of Gross sales, on the heels of Alice Hawari joining as VP of Advertising and marketing.
Reyes and Smith beforehand served in Advertising and marketing and Gross sales management roles at Ripple Road and scaled the go-to-market group by 2x. Inside 5 months of COVID’s emergence, they opened up income streams with new virtual-based advertising and marketing options to attempt merchandise at residence with family and friends after which share experiences on social media.
Reporting to CEO Mike Leo, Reyes and Smith will broaden Ripple Road’s footprint with peer-to-peer influencers in addition to model and company companions. Leo commented, “To capitalize on our unimaginable momentum with manufacturers and companies, we want a go-to-market crew that may drive executional excellence. Nikki and David have developed one of many tightest partnerships I’ve seen between Advertising and marketing and Gross sales—mix that with their robust potential to operationalize strategic initiatives and there’s no restrict to what we will accomplish.”
As CMO, Reyes shall be liable for B2C and B2B acquisition and engagement initiatives that drive Buyer Lifetime Worth. In her prior position because the VP of Advertising and marketing at Ripple Road, Reyes centered on establishing a brand new B2B advertising and marketing infrastructure for demand technology and gross sales enablement and launching COVID-friendly options for manufacturers and companies. Within the newly created CMO position, her tasks will broaden to construct B2C advertising and marketing capabilities to assist the corporate’s strategic push towards scaling progress. Previous to becoming a member of Ripple Road, Reyes served as VP of Advertising and marketing at customized viewers options supplier Dstillery, and as a advertising and marketing and PR guide for varied high-growth know-how startups.
“Elevated demand for Ripple Road’s options has solely additional validated our best asset: our group members,” stated Reyes. “I’m excited to develop and mobilize an lively community of members on our platform to find merchandise and share their unfiltered experiences. Scaling our group unlocks great new alternatives for manufacturers and companies to succeed in hyper-targeted audiences; drive product consciousness, trials, and opinions; deepen partnerships with retailers and distributors; and leverage high-quality content material for strategic advertising and marketing initiatives. Past that, I really like working with the passionate crew that Mike has assembled and fixing these juicy issues collectively.”
As SVP of Gross sales, Smith, a Ripple Road veteran of 14 years, will scale Gross sales operations, develop strategic accounts, and determine new accomplice relationships that stretch the corporate’s worth proposition to manufacturers and companies. Beforehand as Ripple Road’s VP of Gross sales, Smith considerably elevated his crew’s effectiveness by establishing a data-driven tradition all through the gross sales course of and effectively mobilizing cross-functional sources to assist strategic offers leading to 48% quarter over quarter progress in 2020.
“In a yr that introduced extraordinary new planning challenges and changes for model entrepreneurs, we turned a trusted go-to strategic accomplice for connecting safely with high-value shoppers,” stated Smith. He added, “We planted seeds for fulfillment early on by instituting new practices to interact prospects and focusing the crew’s story on what makes us distinctive: our potential to create genuine experiences and shortly adapt them to the instances. I’m excited to maintain elevating the bar for the crew and drive long-term progress for the corporate.”
About Ripple Road
Ripple Road is a peer-to-peer advertising and marketing platform matching manufacturers with their splendid shoppers to forge genuine connections and promote long-term model progress. By delivering in-person or digital product-driven experiences at residence, Ripple Road provides certified shoppers the prospect to attempt fascinating merchandise with their family and friends at memorable occasions. A rigorous focusing on, vetting, and matching course of creates a singular client journey that permits manufacturers to generate product consciousness, trials, and gross sales from their splendid shoppers. Mondelez Worldwide, Molson Coors, and JMSmucker belief Ripple Road to drive on-line and in-store retail journeys, person generated content material, and product opinions via genuine shared product experiences. For extra data, go to www.about.ripplestreet.com.
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